Ensuring that you have a diverse and inclusive PLN is essential if you are looking to build your connections as well as grow your PLN. Diversity and inclusion widen the reach of users that you may be trying to reach. Diversity and inclusion allow for new perspectives for yourself and the users following your PLN. This opens the door to new opportunities and experiences that you may not have encountered beforehand. Individuals that have been following your PLN for some time, understand the style and way that you broadcast and share your PLN with the public. As new people come and go on your PLN, the individuals that have been around for a while are much more understanding of the information you are sharing. My personal PLN sends a different message than my peers who are involved in different fields of work and study. If individuals within your PLN are familiar with the style of work and information you are sharing, there is often a higher chance that they respect and trust the message you are trying to convey to the community.

Knowing the audience you are trying to reach is important as messages can be received in many different ways amongst different audiences within the community.  For example, sharing a message through your PLN to a community from a different cultural background than the one you are familiar with, may be received differently. It is important to be aware of this as sending the wrong message to a certain community can land you in hot water quickly.